A Claude workflow that pressure-tests your ad hooks against 30 distinct buyer personalities and scores which ones actually stop the scroll.
What's inside
by Divjot Sahni · EZYE Consulting · ezye.com.au
Building Your 30 Buyer Personas
Define the core demographic and psychographic spread of your market
Give each persona a scroll-behaviour baseline (fast scroller, skeptic, impulse buyer)
Assign each one a distinct objection and emotional trigger
Load all 30 into Claude as a persistent reference the model roleplays against
Scoring an Ad Hook
Paste your ad hook and have Claude react as all 30 personas in sequence
Each persona returns stop / scroll and a one-line reason
Tally the stop-rate and read the objection clusters
Rewrite the hook against the biggest objection and re-run
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