Stress-test every ad against 30 simulated buyers before you spend a single dollar on ad spend.
What's inside
by Divjot Sahni · EZYE Consulting · ezye.com.au
Building Your 30 Buyer Personas
Define the core demographic and psychographic spread across your market
Give each persona a distinct objection, trigger, and reason to scroll past
Assign a strictness score so some personas are harder to convince than others
Running the Gauntlet
Feed each ad into Opus 5.5 and route it through Jev
Each persona reacts: stop, scroll, or convert with a reason
Score every ad and surface only the survivors worth running
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