Build a panel of 30 distinct AI buyer personas that react to your ads like real humans, so you know which hook converts before it ever goes live.
What's inside
by Divjot Sahni · EZYE Consulting · ezye.com.au
Why pre-validation beats the post-mortem
Most founders find out an ad flopped after the budget is gone
The fix is to put the ad in front of buyers before the market sees it
You build a panel of 30 personas, each with a distinct psychology
Then you run every ad in your queue past all of them at once
Building your first persona
Start with three axes: skepticism, urgency-sensitivity, price-sensitivity
Give each persona a short backstory and a buying trigger
The skeptical ones exist to call out weak or unprovable claims
The price-sensitive ones flag the offer long before real buyers do
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